THE LADY BEHIND THE COMMUNICATION SUCCESS OF KAIZER CHIEFS
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| Kaizer Chiefs marketing manager; Jessica Motaung |
The way that Jessica managed the recent Kaizer Chiefs C.E.O Bobby Motaung's media incident, proved that good communication and marketing is necessary in football and in promoting the brand of the team. After kaizer chiefs recieved bad publicity its fan base declined to about 4000 fans and its merchandise sales dropped by 5%. At this point people were not associating themselves with the kaizer chiefs brand as before.
Jessica Moutang and the Kaizer chiefs' communications team had to work hard in re-positioning Kaizer chiefs to its supporters.
It is through strategic communications that the team managed to survive the attack from the media.Below are various ways that the Kaizer Chiefs' communications team along with marketing manager Jessica Motaung used in seNding the correct message about kaizer chiefs :
- Multitudes of interviews on print and radio
- Roadshows around the province promoting the brand
- Using social sites, such as facebook and twitter to communicate a positive message to fans
- Giving away of tickets to Kaizer chiefs matches
- sending out its players to communicate with fans and gain their trust back while promoting the brand
It was through these efforts in communication that Kaizer chiefs were able to re-position themselves as a brand and clean the image of the team.
It is through such activities that teams in the PSL can be in good relations with their fans. Most teams in the PSL do not take their communications seriously, the focus is more on the game than on the communication. Communications in football is key and it is through communications that teams can attract a wider base of fans.
I agree that it is through communication that teams can attract their fans and remain with a good relationship. Making sure that your fans get the right information at the right time will definately make them loyal.
ReplyDeleteJessica certainy is very efficient at ensuring that the way Chiefs communicates and brands itself is of a high standard. She recognises the fact that for a brand to do well people have to have information about it and she certainly ensures that the club keeps its large fan base.
ReplyDeleteindeed by having a consistant strategic communication can uplift your organisation in situations like of kaizer motaung. as you mantioned, communication involve so many aspects not only communicating with the media and the public but alsocommunicating with internal stakeholders and to maintain/build your organisation's corporate image and identity.
ReplyDeleteIt is the best weay to go this is how teams get their brands out there, the team brand has to be known the team has to brand itself to the public
ReplyDeletethhats very true, communication is key, thats the only way the team can get to know the public and fans wants.
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